Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ~ Steve Jobs
The world is grieving the loss of Steve Jobs. His legacy–of creativity, risk, and play are hallmarks of this life well lived. Not only did he give the world innovative technologies, he attracted energy around these projects. Meeting the world in a black shirt and jeans, he was a quiet rock star and the whole world listened.
Steve became synonymous with his creations. Apple products are always fresh. Crisp. Simple and elegant, they invoke loyalty and passion. People love their macs. Love their iPhones.
They’d rather lose their wallet than to leave their iPad on a plane. All of this seems gushing, but it’s true.
And yet his beginnings were dicey. He was adopted and raised in of all places, Silicon Valley. He dropped of college in the mid 70s and “invented Apple in his parent’s garage.
He slept at friend’s apartments and walked across town to the Hare Krishna temple for free meals. This “drop out” period gave him time to take a calligraphy class, which later would be used in the first Mac’s typography aesthetics.
“If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do,” he said in the commencement speech at Stanford.
It wasn’t smooth from there on out–he was dumped by Apple, the company he and Steve Wozniak started–and didn’t come back for fifteen years. But he wasn’t off in some corner pouting–he started Pixar. Not a shabby side job.
And all that creative juice just marinated.
Simplicity and focus became his mantra.
When he stepped back into Apple in 1997 he brought a new surge of ideas and revitalized a saggy company. iPod followed by iTunes followed by iPhone followed by iPad. How’s that for a string of home runs?
We may not have Steve with us, but cancer didn’t win, not really. We have his spirit and example, and that has now become a part of our collective conscience. His DNA is in the stars above us and the dust around us, and I for one invite his lessons–his dare-devil do what you love and you better be passionate about it–into my life.
Each of us leave a creative legacy and Steve’s life is a North Star.
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
— BusinessWeek interview, May 1998